About us

Middle East Coating Show

Interface & Performance attended MECS in Dubai

For the first time, the Interface & Performance Business Line attended the Middle East Coating Show from 19th of March to 21st of March 2018 in Dubai UAE.

The construction market has great potential in this region and the new product portfolio, a synergy of Interface & Performance plus former PMD products, perfectly suit customer needs.

Focus products and new products such as novel SITREN AirVoid® series for the construction industry have being exhibited at the booth of DIA 33, the exclusive distributor for the GCC region.

Over the 3 days we talked to more than 100 customers from different countries. We took advantage of having sales representatives joining us from Saudi-Arabia (Mr. Shihab Musliyarakath), from South-Africa (Mr. Rashid Jaffer), from Egypt (Mr. Hazem Habiba) and from Germany (Mr. Markus Roos, Team Leader Technical Service Construction Chemicals and Mr. Stefan Cassola, Business Director EMEA).

Presentations about Evonik Airvoid Management, new defoamers portfolio, water repellents and shrinkage reducers for Drymix mortars and Concrete Admixtures were given by Mr. Markus Roos.

DIA 33 has excellent relationship to key customers and offers complementary products to the construction industry. Our products are offered from Dia33 through local warehouse in UAE and KSA, in order to supply to local customers in short time.